Built from inside the problem.
Operato was started by someone running a performance marketing agency who kept finding out, after the cancel email, that the signal had been there for weeks. The advisors around the product are people who have built agencies, shaped product, and scaled technology businesses.
The warning was in the data. Nobody was watching.
Agencies don't usually lose clients because the work was bad. They lose them because performance slipped in week three, the budget stopped pacing in week four, a report went out late in week five, and nobody connected those signals until the client had already decided.
Each of those signals lived in a different tool. Each was visible. None of them were anyone's job to watch on a Tuesday afternoon with eleven other clients running.
Operato started as a set of queries written to answer one question: which client am I about to lose, for one agency, on one Monday morning. Everything since has been the same question asked earlier, more often, and with the answer attached to something someone can actually do.
Founder and advisors.
A small, specific group. Everyone here has direct experience with the problems Operato is solving.
Founded Noam Marketing, managing more than A$1.9M in annual paid media across 50+ brands. Operato grew from the operational problems he hit first-hand running the agency: catching the clients that need attention before the cancel email arrives.
Founder and CEO of SOUP Agency, an independent digital marketing firm she built in 2019 across SEO, paid media, CRM and content. A finalist for Young Entrepreneur of the Year, she shapes how Operato serves growing agencies.
Product designer who built the design function at SiteMinder as its first hire, scaling it from 50 to 1,000 people through its ASX listing. He now runs Product by Design, keeping Operato clear and low on cognitive load.
Technology executive and board advisor with decades across SaaS, data and go-to-market strategy. His work spans Invigor Group, the AI firm Lorgan and digital-health ventures across Australia, New Zealand, Asia and Europe.
Rules we don't trade away.
Human judgement stays in the loop.
AI recommendations are designed to support the team rather than replace accountability for client-facing decisions.
Every number carries its date and source.
A figure without provenance is a guess wearing a suit. If a connector is stale, the score says so.
Refuse to guess.
"Not scored yet" is a real state. A confident wrong number costs more than an honest gap.
Colour is never the only signal.
At-risk is a word, not just a red dot, because a meaningful share of the people reading this cannot rely on the dot.
Want to see it running?
Operato is currently in private beta. Join the early access list and we'll be in touch.